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Tuesday 22 March 2022

Deadly quagmire: body of 2-month-old whalesoey daughter found in oven, mother strangled as girl was born


Deadly quagmire: body of 2-month-old whalesoey daughter found in oven, mother strangled as girl was born


Indiabulls Sky Project: Indiabulls Sky project, a high-end offering from Indiabulls Real Estate will be hopefully delivered by 2013. The Sky project is made up of three towers - Sky, Sky Suite and Sky Forest.The project has choice of villa-like presidential apartments, duplexes and penthouses. The living spaces target the rich to the super rich with spaces from 2,600 square feet to 13,500 square feet.


Apart from the lavish spa and the massage parlour, the building comes with its own housekeepers and personal butlers. It boasts of spacious reading rooms, a home theatre, a cigar room, a wine cellar and an American deli. To meet the needs of a global jet setting Indian, the development has an ultra modern business centre and services like concierge service for travel bookings, limousine hires, or currency exchange airport.


Add to all the above, an in-house convenience store with a pharmacy and a 24-hour coffee bar, the project promises to provide a scintillating lifestyle.


Mumbai's Luxury Residential Emerging Micro-Market: Western Suburbs


It is estimated that by 2020, people earning above Rs. 20 lakh will increase from 4 percent to 10 percent of Mumbai's population which translates to roughly six hundred thousand families. There will be a need for luxury housing for these families in Western Suburbs.


The Western Suburbs are a hub of commercial activity with Bandra-Kurla complex & Andheri Kurla Road emerging as thriving commercial centres. This is fuelling a great demand for luxury housing in the vicinity of these centres. The emergence of luxury housing in suburbs is supported by higher land availability and a high FSI (twice as much as in South Mumbai).


The luxury residential in Western Suburbs is being led two developers: the Lodha group and the Oberoi group. These developers have developed differentiated projects in suburbs backed by good sales & marketing programmes.

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These developers burst into the scene when they picked up real estate that is not easy to come by in Mumbai. Oberoi got 80 acres of land that had been pharmaceutical company Hindustan Ciba Geigy's research centre in Goregaon (a suburb near Andheri). Oberoi has developed this area into an island of luxury development and commands a 25-30% premium for its residential & commercial luxury development.


The Lodhas have launched a project called Lodha Fiorenza in Goregaon as well. This project has been launched with Jade Jagger, the daughter of Rolling Stones rocker Mick Jagger. Jagger has partnered with London-based design firm Yoo Design Studio and is set to design 400 homes priced between Rs 3 crore and Rs 12 crore.The project has received a good initial response with close to 100 units sold since the launch.


Sarvajeet Chandra writes on behalf of Master Sun Consulting, a strategy execution firm.


Master Sun Consulting has a division that specifically focuses on the real estate & hospitality segment.


In the real estate domain we provide market analysis, feasibility studies, concept development, sales and marketing strategies and implementation,focus groups and qualitative research, brand building strategy and other related services.

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